Your brand can reach millions of pet lovers around the world who care deeply about saving the lives of puppies, dogs, kittens, and cats.
Let’s talk about creating a meaningful corporate partnership with North Shore Animal League America, the world’s largest no-kill rescue and adoption organization to meet your business and philanthropic goals.
Creating a corporate partnership program with us, the leader in animal welfare and the no-kill movement demonstrates your brand’s commitment to a world without animal cruelty, where all companion animals find permanent homes and to making the world a better place. Philosophically, every company wants to be a good corporate citizen. Engaging with us turns your desire into action.
Working together, we’ll develop a strategic win/win program addressing our mutual goals. We strive to develop a meaningful and purposeful brand engagement strategy.
Opportunities Include:
Cause-Marketing Partnerships are critical to ensure that North Shore Animal League America can continue to save the lives of thousands of dogs, puppies, cats and kittens at risk of euthanasia and find them responsible, loving homes. Animal League America welcomes companies and brands to inquire about creating corporate and cause-related partnerships with North Shore Animal League America as the beneficiary. Each potential partner is requested to complete and submit the proposal form below describing the intended program. Proposals are reviewed weekly on a case-by-case basis to ascertain the campaign’s alignment with Animal League America’s mission and brand.
Quick Partnership Facts:
- A contract is required to use the North Shore Animal League America name and logo or any of our other trademarks.
- Although the Animal League America is the beneficiary of proceeds through its partnerships, we have no ability to sell or distribute products for our partners. We may publicly acknowledge our corporate partners, but because of our non-profit status, we can’t advertise for our partners or promote our partners products or services.
- The Animal League America requires prior approval of all packaging, signage, advertising and promotional materials that bear our trademarks.
- We require full disclosure of the donation benefitting North Shore Animal League America on all packaging, advertising, and promotional materials in clear and unambiguous language.
Contact Partners@animalleague.org for questions or more information.
Please read our Corporate Partnership Guidelines before completing this form.
Corporate Sponsors support our life-saving mission in many ways. North Shore Animal League America’s brand is well recognized and we offer tailored packages to align your corporate brand with ours. Annual sponsorships include a provision of assets commensurate with the sponsorship level. Sponsors who are passionate about saving pets’ lives can provide charitable donations or help support our national programs and events by raising awareness of the plight of shelter animals in order to increase adoptions and reduce euthanasia.
Animal League America can help Corporate Sponsors reach millions of animal lovers – plus thousands of shelter and rescue groups across the U.S. (and beyond). Custom sponsorship programs allow Sponsors to meet their unique marketing goals in a truly meaningful way.
Contact Partners@animalleague.org for information.
North Shore Animal League America conducts major fundraising and mission-based events with local and national reach. Our events evoke interest from a wide array of media outlets, celebrities, corporate leaders, and individuals. Event sponsors enjoy broad exposure from their alignment with the function. Networking and client cultivation are important features.
Contact Events@animalleague.org for information.
North Shore Animal League America has a variety of programs and initiatives which require funding to sustain the lifesaving work that is accomplished. We also need funding to undertake new endeavors to advance the scope of our impact. Grants provide valuable funding. We provide periodic reports on the areas of impact for grantmakers and provide regular updates on all our activities through the quarterly newsletter “Pawprints”. Corporate foundation staff members are encouraged to visit the campus for tours and/or participate in funded seminars and other activities.
Contact Partners@animalleague.org for information.
Companies and their employees can support the important work of North Shore Animal League America. When you donate through the workplace, you can help rescue, nurture, and adopt homeless animals on a regional, national, and global level by supporting the work of North Shore Animal League America. Please make sure that North Shore Animal League America is included in the selection of acceptable charities for direct payroll contributions.
Contact Partners@animalleague.org for information.
Your gift to North Shore Animal League America can be multiplied by using your employer’s Matching Gift Program. Many employers sponsor matching gift programs and will match any charitable contributions or volunteer hours made by their employees, retirees and/or employees’ spouses.
Contact Partners@animalleague.org for information.
Cause-Marketing Partnership Form
North Shore Animal League America Corporate Partnership Guidelines
Thank you for your interest in aligning with North Shore Animal League America to help raise critical funds to save the lives of dogs, cats, puppies and kittens at risk of euthanasia and find them loving homes. We are the world’s largest no-kill rescue and adoption organization, having saved over one million animals since 1944. We receive no government support, so corporate and individual donations are crucial to our work and to our vision of ending animal cruelty and creating a world in which all companion animals find compassionate, permanent homes.
We welcome companies and brands to inquire about creating a cause-related marketing program with the Animal League America as the beneficiary. We receive many offers for corporate partnerships and we would like to support every program, regrettably, we are not able to do so. We have established the following guidelines that will help ensure that those programs that we do support are in line with our mission as well as help you determine if we can meet your business objectives.
Licensed Trademarks:
North Shore Animal League America owns certain trademarks including the North Shore Animal League America name and logo, the Animal League America name, Mutt-i-grees® name and logo, Pet Adoptathon®, Tour for Life® as well as others. Use of Registered Marks are prohibited unless there is a fully executed Cause Marketing Agreement. Registered Marks will not be released without a fully executed Agreement.
Criteria for Companies Seeking Partnerships:
- Alignment with our mission and vision
- A minimum of one year in business is required
- Program does not involve North Shore Animal League selling your products or services
- In order to determine if the program is a good fit for North Shore Animal League, you must complete and submit our Corporate Partnership Proposal Form
- A guaranteed financial commitment is based on the company, program, timing and partnership deliverables needed. Please see Corporate Partnership Proposal Form for more information
- If the partnership is mutually agreed upon, a contract is required to use any of our trademarks
Limitations:
- Mailing Lists: The Animal League America cannot agree to sell, loan or distribute its mailing lists or e-mail addresses
- Celebrities: We are unable to secure celebrities for promotional purposes
- Business categories we are not currently accepting proposals for:
- Pet food
- Alcoholic beverages
- Tobacco products
- Firearms
- Books
- CD’s
Donation Disclosure Regulations:
Cause-related marketing programs that benefit North Shore Animal League are regulated by the Better Business Bureau Wise Giving Alliance Standards for Charity Accountability as well as by applicable state commercial co-venture laws. Their regulations require full disclosure to the consumer regarding the benefit to the charity when donations are raised through a consumer purchase on all packaging, advertising and promotional materials in clear and unambiguous terms. Transparency is mandatory.
If your program is accepted, North Shore Animal League will work with your company to suggest appropriate disclosure language.
For more information about the BBB Standards (including Standard 19, specifically addressing cause-related marketing promotions), please visit www.bbb.org/us/Charity-Standards.
Registration as a Commercial Co-Venturer:
All cause-marketing programs to benefit North Shore Animal League America must follow all applicable state laws. Specific requirements for commercial co-ventures vary from state to state. We cannot provide legal advice and encourage partners to seek their own legal counsel.