Cause-Marketing Partnership Form

Company Background

Company name: *

Company web address: *

What is the nature of your business? *

Point of Contact

First Name *

Last Name *

Address *

Address

City

State/Province

Zip/Postal

Email Address *

Phone Number *

If you respond and have not already registered, you will receive periodic updates and communications from North Shore Animal League America.

When was your company established? *

Number of employees: *

Please list any past experience with other charities: *

Why have you chosen North Shore Animal League America as the beneficiary of your program? *

Your Program Description

Please describe your product or service involved in the program to support Animal League America, or describe the program. *

What is the suggested retail price of the product or service? *

Where will the product or service be sold or offered? *

When will the selling period begin and end? *

When will the products be available at retail? *

What is the number of units you are producing? *

Will you sell through the following outlets? * Will you sell through the following outlets?

How will you promote the program? (e.g. advertising, public relations, web, social, etc.) *

Will North Shore Animal League America be the sole beneficiary of this promotion? *

Yes

No

If not, please list the other beneficiaries:

What will be expected of North Shore Animal League America in the relationship? *

Donation Structure

Promotions benefitting North Shore Animal League America are structured using the guidelines below:
Guaranteed minimum donation of $10,000. If the promotion does not result in $10,000 donation level from part of proceeds, the company is still contractually required to pay the full guaranteed amount.
The donation will vary depending on several factors including:

Length of promotion
Use of North Shore Animal League trademarks (e.g. name and logo, etc.)
Volume of products or services being sold

For all first time partners, Animal League America requires 50 percent of the guaranteed donation or minimum donation within seven days of contract signing.

Are you making a donation per product sold or a flat donation (a set amount based on the volume of products or services), regardless of how many products or services are sold? *

If you are making a flat donation, regardless of sales, what is your guaranteed flat donation?

If you are making a per product donation (at least 10 percent of the retail price or 15 percent of the wholesale price), please identify the amount per product you intend to contribute to North Shore Animal League America?

If you are making a donation based on products or services sold, what is your guaranteed minimum donation for this program? The per product donation will be accrued against the minimum donation.

Disclosure Regulations

Cause-related marketing programs that benefit North Shore Animal League America are regulated by the Better Business Bureau Wise Giving Alliance Standards for Charity Accountability as well as by applicable state commercial co-venture laws. There regulations require full disclosure to the consumer regarding the benefit to the charity when donations are raised through a consumer purchase on all packaging, advertising and promotional materials in clear and unambiguous terms. Transparency is mandatory.
If your program is accepted, North Shore Animal League America will work with your company to suggest appropriate disclosure language.
For more information about the BBB Standards (including Standard 19, specifically addressing cause-related marketing promotions), please visit www.give.org/for-charities/How-We-Accredit-Charities/.
Contact Partners@animalleague.org for questions or more information.